Metal Sign Fresh Design & Production

The manager of Esh’s Grocery in Loveland requested a redesign of their metal signs that can be seen from Eisenhower Blvd. They wanted the sign to be readable from the road, to compliment their logo, and to feel inviting and organic.

I created several design concepts. After reviewing them, the management decided on the design with watercolor vegetables and rustic wood background. After finalizing the design I worked with Connecting Signs in Fort Collins to produce the two double-sided metal signs.

Below you can see the original sign and the new sign being proudly showcased to passersby.