Charleston Place

2011 Rebrand Study of established Hotel

Charleston Place is a hotel located right in the historic district of Charleston, South Carolina. The original vibe of the hotel was very historic, quiet, and classy. This was a personal study project where I desired to freshen up the brand and make it  more modern and green but still maintain the historic and prestigious look. The logo was inspired by the Old Town Charleston skyline, which has many old church steeples that jut out from among the lower buildings. The colors were kept quite desaturated, which gives the logo a mature, organic and modern feel.