Creativity krē-āˈtivitē n.

the use of the imagination or original ideas, especially in the production of an artistic work.

Great graphic design necessitates creativity, but unharnessed creativity can certainly lead to nonsense. I certainly desire for my work to push boundaries and be imaginative, but I always want it to be channeled to the end goal. I have found that creativity reaches greater potential and is refined by the work of a team.

 

Class klas adj. (Informal).

of high quality, integrity, status, or style.

It may seem like an aspiration of old, however I have the deep desire for the work that I do to be done with excellence and uncompromised integrity. I want all that I do to showcase a truthfulness. When people view my work, I want them to get a sense of the richness and prestige of days-gone-by, but without the work appearing outdated.

 

Character ˈkariktər adj.

strength and originality in a person’s nature, a person marked by notable or conspicuous traits.

“A man of high character” is a phrase that few esteem or live up to in this generation, but I want every moment of my life to be marked with a strength and perseverance of soul. My goal is for my work to convey that same quality and originality.